PRIVACY POLICY © 2010 TO TRADENCY ALL RIGHTS RESERVED

 

Disclaimer : Trading foreign exchange on margin carries a high level of risk, and may not be suitable for all investors. Before deciding to trade foreign exchange you should carefully consider your monetary objectives, level of experience, and risk appetite. The possibility exists that you could sustain a loss of some or all of your deposited funds and therefore you should not speculate with capital that you cannot afford to lose. You should be aware of all the risks associated with foreign exchange trading, and seek advice from an independent advisor if you have any doubts. Past returns are not indicative of future results.

HYPOTHETICAL PERFORMANCE RESULTS HAVE MANY INHERENT LIMITATIONS, SOME OF WHICH ARE DESCRIBED BELOW. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN. IN FACT, THERE ARE FREQUENTLY SHARP DIFFERENCES BETWEEN HYPOTHETICAL PERFORMANCE RESULTS AND THE ACTUAL RESULTS SUBSEQUENTLY ACHIEVED BY ANY PARTICULAR TRADING PROGRAM. ONE OF THE LIMITATIONS OF HYPOTHETICAL PERFORMANCE RESULTS IS THAT THEY ARE GENERALLY PREPARED WITH THE BENEFIT OF HINDSIGHT. IN ADDITION, HYPOTHETICAL TRADING DOES NOT INVOLVE FINANCIAL RISK, AND NO HYPOTHETICAL TRADING RECORD CAN COMPLETELY ACCOUNT FOR THE IMPACT OF FINANCIAL RISK IN ACTUAL TRADING. FOR EXAMPLE, THE ABILITY TO WITHSTAND LOSSES OR TO ADHERE TO A PARTICULAR TRADING PROGRAM IN SPITE OF TRADING LOSSES ARE MATERIAL POINTS WHICH CAN ALSO ADVERSELY AFFECT ACTUAL TRADING RESULTS. THERE ARE NUMEROUS OTHER FACTORS RELATED TO THE MARKETS IN GENERAL OR TO THE IMPLEMENTATION OF ANY SPECIFIC TRADING PROGRAM WHICH CANNOT BE FULLY ACCOUNTED FOR IN THE PREPARATION OF HYPOTHETICAL PERFORMANCE RESULTS AND ALL OF WHICH CAN ADVERSELY AFFECT ACTUAL TRADING RESULTS. PERFORMANCE POSTED BY SYSTEM PROVIDERS MAY HAVE HAD LITTLE OR NO EXPERIENCE IN TRADING ACTUAL ACCOUNTS FOR ITSELF OR FOR CUSTOMERS. BECAUSE THERE ARE NO ACTUAL TRADING RESULTS TO COMPARE TO THE HYPOTHETICAL PERFORMANCE RESULTS CUSTOMERS SHOULD BE PARTICULARLY WARY OF PLACING UNDUE RELIANCE ON THESE HYPOTHETICAL PERFORMANCE RESULTS.

All strategies presented are for informational purposes only and should not be taken as solicitations or recommendations from Tradency or any broker listed on the Tradency Website.

Tradency Inc. is a BVI registered company

Marketing Automation for Retail Trading Organizations

Who Sherpa helps?

Sherpa marketing automation is designed to meet the unique requirements of retail traders and then businesses that serve them.

 

Sherpa automates customer interaction based on retail trading know-how and trader-specific campaigns.

 

It's built to enable marketers to identify and support traders in a systematic and automated way - from acquisition through retention.

What is Sherpa

Sherpa maps, manages and measures interaction with traders across their entire life-cycle and key touch-points (demo, deposits, trades, redeposits...). Businesses define their critical business objective (eg volume, conversion, churn) and can leverage pre-set, automated trader campaigns.  Sherpa creates a unified, data-based customer retention to systematically manage best-of-breed trading campaigns.

Sherpa key features

Sherpa enables marketers to set strategic objectives, select from a wide-menu of automated retail-trader campaigns and simply manage campaign KPI optimization. Sherpa’s Trader Automation utilizes best-of-breed trading life-cycle initiatives to help marketers meet their core strategies.

Sherpa trader automation brings trader-specific capabilities to organizations including

Profiling

mapping trader behavior, responsiveness and motivation.

Education  

analysis of trading styles, customizing educational plot, trivia, personal guidance

Gamification  

integrating achievement, account plans and status programs

Promotions bonuses, tournaments, engagement tools

Product

news updates, risk settings, real-time spread settings, upsell trading tools

Why Sherpa?

Sherpa helps traders get the best product experience and empowers businesses to maximize customer's lifetime value. Sherpa offers trading businesses

  • A fast start to customer retention

  • Trader-specific lifecycle initiatives based on strategic challenges

  • Preconfigured retention campaigns to meet core trading needs

  • Access to more, tested marketing campaigns

Sherpa guides traders in a personal, automated and measured way throughout their lifecycle. With automated customer interaction, marketers are able to identify which initiatives impact the journey and deliver higher customer value. Marketers are empowered with automated and integrated, best-of-breed trader capabilities so they can focus on building new, valuable experiences, instead of sub-optimal, disjointed campaign operations. Sherpa unifies organizational retention efforts through a KPI-centric management.

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