The digital technologies revolution is changing the way we work, interact and extract information and the financial markets are no exception to that change. The personal investment and wealth management industry is in midst of significant financial technology disruption era, with robo-advice at the heart of it. 

The new market trend of robo advisory services leverages client information and algorithms to develop automated portfolio allocation and investment recommendations tailored to the individual clients. These services were primarily adopted by new market segments such as the millennials, self-directed pension savers and do-it-yourself investors, which have led the industry to dramatic growth; from almost zero in 2012 to a projected $2.2 trillion in assets under management by 2020, according to a report from A.T. Kearney.

New entrants and incumbent market players are realizing the need to target the new market sectors and are leveraging digital technology to bring investment advice to the masses. Tradency's unique proposition is best suited for organizations looking for a cost effective, low risk, timely solution to capitalize on this lucrative market trend.